Product Marketing Manager

Job Description

As a Product Marketing Manager, you'll take the reins of our product marketing efforts in Durban. Your expertise will be key in developing marketing plans, executing product campaigns, and collaborating with teams to ensure successful product positioning in the market.

Responsibilities

• Formulate and execute innovative product marketing campaigns.
• Track and report on market research findings to guide strategy.
• Develop positioning and messaging that resonates with target audiences.
• Oversee the strategic planning of product launch events.
• Generate high-quality marketing collateral in collaboration with design teams.
• Utilize analytics tools to gauge campaign effectiveness.
• Work with customer service to gather user insights for product improvement.
• Identify opportunities for partnerships and collaborations.
• Present marketing plans and performance insights to senior management.
• Drive brand strategy by creating compelling narratives around product features.

Requirements

Education

• Bachelor's degree in Marketing or equivalent industry experience
• Master's degree a plus

Experience

• 5+ years in product marketing with demonstrated success in driving product growth

Technical Skills

• Brand Management
• Social Media Strategy
• Project Management

Soft Skills

• Leadership
• Negotiation

Certifications

• Digital Marketing Certification
• Product Management Certification

Languages

• English: Fluent

Advantageous

• Knowledge of SEO and SEM: Expertise in search engine optimization and marketing.
• Proficient in Analytics Platforms: Experience with Google Analytics or similar tools.

Benefits

• Attractive salary package with annual bonuses
• Health and wellness benefits
• Generous leave policy including public holidays
• Work-life balance initiatives
• Continuous learning and development program

Company Culture

• Work-Life Balance: We support a healthy work-life balance and flexible work arrangements.
• Supportive Leadership: Our leaders are approachable and foster growth and development.