Digital Marketing Specialist

Job Description

We're on the lookout for a Digital Marketing Specialist to lead our digital strategy in Cape Town. Your responsibilities will include shaping online campaign strategies, analyzing performance metrics, and optimizing digital content to meet client objectives.

Responsibilities

• Oversee all aspects of digital marketing initiatives, including budget management and resource allocation.
• Identify target audiences and create marketing strategies to engage them effectively.
• Work with influencers and brand partners to enhance the marketing outreach.
• Prepare monthly reports on marketing performance and provide recommendations.
• Conduct market analysis to identify new opportunities for business growth.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field

Experience

• 3+ years of experience in digital marketing

Technical Skills

• SEO
• PPC Advertising
• Social Media Management
• Email Marketing

Soft Skills

• Communication
• Analytical Thinking
• Team Collaboration

Languages

• English: Fluent

Advantageous

• Google Ads Certification: Certification in Google Ads is an advantage.
• Experience with SEMrush: Familiarity with SEO tools like SEMrush will be beneficial.

Benefits

• Medical aid and health insurance coverage.
• Work-from-home options for flexibility.
• Generous leave policies including annual leave.
• Training and professional development opportunities.

Company Culture

• Innovation: We promote a culture of creativity and innovation throughout our team.
• Collaboration: Teamwork is key; we thrive on sharing ideas and expertise.
• Diversity and Inclusion: We are committed to fostering a diverse workplace where every voice is heard.