Market Research Analyst

Job Description

Join us as a Market Research Analyst in Johannesburg, where you'll be responsible for conducting thorough market analysis to identify trends and opportunities. Your insights will shape our marketing strategies and help improve customer engagement.

Responsibilities

• Gather primary and secondary research data relevant to market trends.
• Develop clear and actionable reports summarising research findings.
• Identify target demographics and consumer behaviours.
• Utilise data analytics tools to enhance the depth of analysis.
• Work closely with product development teams to inform product strategy.
• Prepare and deliver impactful presentations to key stakeholders.
• Compile competitive analysis reports and insights.
• Lead focus groups or interviews to gather qualitative data.
• Assist in the execution of marketing strategies based on research.
• Provide ongoing support for research initiatives within the team.

Requirements

Education

• Bachelor's degree in Marketing, Business Analytics, or related field
• Master's degree preferred

Experience

• 4+ years of experience in market analysis or similar role

Technical Skills

• Excel
• Market Research Tools

Soft Skills

• Strategic Thinking
• Teamwork

Languages

• English: Fluent

Advantageous

• Expertise in digital marketing analytics: Experience in analysing digital marketing performance and ROI.
• Familiarity with SQL: Knowledge of SQL for database queries and data extraction.

Benefits

• Attractive remuneration and performance bonuses
• Access to training and upskilling programs
• Join a dynamic and innovative team environment.
• Comprehensive health insurance coverage

Company Culture

• Diversity and Inclusion: We embrace diversity and foster an inclusive culture in our workplace.
• Work-Life Balance: We promote a healthy work-life balance, valuing our team's well-being.
• Employee Recognition: We acknowledge and reward the efforts and successes of our employees.