Content Marketing Manager

Job Description

Join us as a Content Marketing Manager where you will direct our content strategies and initiatives. The ideal candidate will work closely with creative teams to ensure all content reflects our brand values and engages our target audience effectively.

Responsibilities

• Set clear content marketing goals and KPIs.
• Develop and manage a creative content strategy.
• Supervise writers and ensure quality control for all content produced.
• Implement engaging lead generation tactics through content.
• Collaborate with social media teams to amplify content reach.
• Utilize CMS tools to track and manage content performance.
• Conduct content audits and make recommendations for improvement.
• Facilitate training and workshops for team members on content best practices.
• Support customer experience initiatives through relevant content.
• Implement A/B testing of content to understand audience preferences.

Requirements

Education

• Bachelor's degree in Communications, Marketing, or related discipline
• Additional certifications in digital marketing will be regarded as an advantage

Experience

• 5+ years of experience in content marketing management

Technical Skills

• Content Strategy Development
• Social Media Marketing

Soft Skills

• Leadership
• Effective Communication

Certifications

• Certified Digital Marketing Professional
• Google Ads Certification

Languages

• English: Fluent
• Zulu: Conversational

Advantageous

• Experience with Marketing Automation Tools: Proficiency in tools like HubSpot or Marketo for automating marketing activities.
• Knowledge of Video Production: Understanding of video content creation and editing techniques.

Benefits

• Attractive incentive scheme.
• Comprehensive health insurance.
• Flexible remote work options.
• Access to training and mentorship programs.

Company Culture

• Innovation: We prioritize innovation as a key driver of our success.
• Employee Wellbeing: We invest in our employee's overall wellbeing through various initiatives.
• Community Engagement: We value community involvement and encourage team volunteer activities.