Market Research Analyst

Job Description

As a Market Research Analyst, you will play a critical role in analyzing market trends and consumer behavior to help drive informed business strategies. The ideal candidate will possess strong analytical skills, a knack for data interpretation, and a commitment to delivering quality insights.

Responsibilities

• Design and implement market research studies for different stakeholders.
• Interpret complex data sets using statistical and analytical tools.
• Develop presentations for executive leadership based on research findings.
• Evaluate past market research efforts for continuous improvement.
• Collaborate with marketing teams to measure campaign effectiveness.
• Support strategic planning with insights on market dynamics.
• Engage with clients and stakeholders to understand their needs.
• Publish research findings in both internal and external formats.

Requirements

Education

• Bachelor's degree in Statistics, Business, or related field
• MBA is preferred

Experience

• 5+ years of experience in market research or consultancy role

Technical Skills

• Market Analysis Software
• SPSS or SAS

Soft Skills

• Project Management
• Interpersonal Skills

Certifications

• Professional Researcher Certification (PRC)
• Market Research Association Certification

Languages

• English: Fluent

Advantageous

• Experience with Marketing Analytics tools: Hands-on experience with marketing research tools such as Qualtrics or SurveyMonkey.
• Knowledge of consumer behavior theories: Familiarity with theories related to consumer behavior and purchasing decisions.

Benefits

• Comprehensive health cover including dental and vision
• Sabbatical opportunities for long-term employees
• Regular team-building events and outings
• Financial contributions towards professional certifications

Company Culture

• Respect for Ideas: All ideas are valued and considered, no matter how big or small.
• Work-Life Balance: We prioritize a healthy work-life balance for our employees.
• Empowerment: We empower our workers to take initiative and drive change.