Market Research Analyst

Job Description

As a Market Research Analyst, you will play a critical role in analyzing market trends and consumer behavior to help drive informed business strategies. The ideal candidate will possess strong analytical skills, a knack for data interpretation, and a commitment to delivering quality insights.

Responsibilities

• Conduct comprehensive market research to analyse market trends and competitor activity.
• Prepare detailed reports based on quantitative and qualitative research results.
• Utilize statistical analysis to interpret data and identify patterns.
• Provide actionable recommendations to support strategic marketing initiatives.
• Monitor and assess the effectiveness of marketing strategies through ongoing research.
• Collaborate with cross-functional teams to inform product development and marketing strategies.
• Present findings and insights to stakeholders in a clear and impactful manner.
• Stay updated with industry news and trends to guide research focus.

Requirements

Education

• Bachelor's degree in Statistics, Business, or related field
• MBA is preferred

Experience

• 5+ years of experience in market research or consultancy role

Technical Skills

• Market Analysis Software
• SPSS or SAS

Soft Skills

• Project Management
• Interpersonal Skills

Certifications

• Professional Researcher Certification (PRC)
• Market Research Association Certification

Languages

• English: Fluent

Advantageous

• Experience with SQL: Proficient with SQL for data querying and analysis.
• Knowledge of econometrics: Understanding econometric modeling to support market analysis.

Benefits

• Health and wellness benefits
• Flexible work schedule
• Professional development opportunities
• End-year performance bonus

Company Culture

• Collaboration: We believe in teamwork and collective innovation.
• Learning and Growth: Continual learning is at the heart of our culture.
• Diversity: We value diversity and inclusivity in our teams.