SEO Specialist

Job Description

Join our team as an SEO Specialist, where you'll be instrumental in amplifying our client's digital marketing efforts. You will strategize and implement effective SEO campaigns, collaborating with content creators and developers to enhance site structure and usability. By analyzing trends in search engine behavior, you will ensure our websites rank highly for relevant keywords.

Responsibilities

• Create and manage backlinks strategies to improve domain authority.
• Perform competitor analysis to identify market opportunities and threats.
• Optimize local SEO strategies to improve visibility in local search results.
• Work with UX/UI teams to enhance website user experience and navigation.
• Provide actionable insights and recommendations to improve search performance.
• Conduct A/B testing on content formats to identify the most effective strategies.

Requirements

Education

• Bachelor's degree in Marketing, Communication, or a related field
• Relevant SEO certification is advantageous

Experience

• 3-5 years of experience in SEO and digital marketing

Technical Skills

• Search Engine Optimization (SEO)
• Google Analytics
• Keyword Research Tools

Soft Skills

• Analytical Skills
• Communication

Certifications

• Google Analytics Certified
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with PPC and Social Media Advertising: Knowledge of paid advertising strategies and social media channels.
• Proficiency in HTML/CSS: Basic knowledge of HTML and CSS to assist with on-page SEO tasks.

Benefits

• Competitive salary with performance bonuses
• Health and wellness programs
• Flexible working hours
• Opportunities for professional development

Company Culture

• Team Environment: A collaborative and supportive team atmosphere where innovation is encouraged.
• Continuous Learning: Commitment to ongoing professional development and training.
• Diversity and Inclusion: Valuing diverse perspectives and fostering an inclusive workplace.