Content Marketing Manager

Job Description

As a Content Marketing Manager at Innovative Media Co., you will lead our content strategy and execution across all platforms. You should be well-versed in SEO best practices and content distribution strategies, aiming to enhance brand awareness and drive user engagement.

Responsibilities

• Create and manage a content calendar that aligns with company goals.
• Analyze content performance metrics and generate reports for stakeholders.
• Develop relationships with media outlets for content distribution.
• Identify and engage with influencers to broaden reach.
• Coordinate with cross-functional teams to ensure cohesive messaging.
• Set and track content marketing KPIs and metrics.
• Mentor junior team members in best practices for content creation.
• Enhance user engagement through interactive content strategies.

Requirements

Education

• Bachelor's degree in Communications, Marketing, Journalism, or similar field

Experience

• At least 5 years in a content or digital marketing role, with 2+ years in management

Technical Skills

• Analytics Tools
• Graphic Design Tools

Soft Skills

• Adaptability
• Networking

Certifications

• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience with video content creation tools: Skills in using video editing software for content production.
• Familiarity with social media advertising: Understanding of paid social advertising on platforms such as Facebook, Instagram, or LinkedIn.

Benefits

• Comprehensive health coverage
• Annual bonuses
• Remote work options with flexible hours
• Support for continuing education

Company Culture

• Diversity: Our team is diverse and inclusive, celebrating different backgrounds and experiences.
• Passion for Excellence: We are dedicated to delivering quality and achieving the best results for our clients.
• Community Engagement: We value giving back to the community and support various initiatives.