Content Marketing Manager

Job Description

As a Content Marketing Manager at Innovative Media Co., you will lead our content strategy and execution across all platforms. You should be well-versed in SEO best practices and content distribution strategies, aiming to enhance brand awareness and drive user engagement.

Responsibilities

• Develop and implement content marketing strategies to drive engagement and lead generation.
• Oversee the production of engaging content across various platforms, including blogs, social media, email campaigns, and webinars.
• Conduct market research to identify target audiences and their content needs.
• Collaborate with designers and developers to create visually appealing content.
• Utilize analytics tools to monitor content performance and adjust strategies accordingly.
• Ensure all content is consistent with brand voice and style guidelines.
• Work with the SEO team to optimize content for search engines.
• Manage a team of writers and freelancers, providing guidance and feedback.
• Stay up-to-date with industry trends and adapt strategies to remain competitive.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field
• Master's degree is a bonus

Experience

• 4+ years of experience in content marketing, preferably in a managerial role

Technical Skills

• SEO
• Content Management Systems (CMS)

Soft Skills

• Creative Writing
• Team Leadership

Languages

• English: Fluent

Advantageous

• Experience with email marketing automation tools: Familiarity with platforms like Mailchimp, Constant Contact, or similar.
• Knowledge of graphic design: Ability to create simple graphics and layouts for social media and blogs.

Benefits

• Competitive salary with performance-based bonuses
• Health and wellness benefits
• Flexible working hours
• Professional development opportunities

Company Culture

• Creativity: We encourage innovative thinking and creativity in all our projects.
• Collaboration: Our team thrives in collaborative environments where everyone's ideas are valued.
• Growth: We focus on professional development and provide opportunities for growth.