Product Marketing Manager

Job Description

We are seeking a talented Product Marketing Manager located in Johannesburg to lead and refine our product marketing strategies. You will analyze market trends and competitor activities, ensuring our product offerings demonstrate clear value propositions to our diverse clientele. If you thrive in a collaborative environment and are dedicated to driving product success, we want to hear from you!

Responsibilities

• Lead competitive analyses and market research to refine product positioning and messaging.
• Collaborate with sales teams to establish sales enablement tools and training.
• Gather and analyze customer feedback, translating insights into actionable marketing strategies.
• Maintain up-to-date knowledge of industry trends and competitor products.
• Develop and implement marketing tactucle for product launches and promotions.
• Establish metrics to measure program success and drive continuous improvement.

Requirements

Education

• Bachelor's degree in Marketing, Business Administration, or related field
• Master's degree is a plus

Experience

• 3+ years of experience in product marketing or related field

Technical Skills

• Market Research
• Product Positioning

Soft Skills

• Communication
• Project Management

Certifications

• Certified Product Marketing Manager (CPMM)

Languages

• English: Fluent

Advantageous

• Experience with digital marketing strategies: Familiarity with SEO, PPC campaigns, and social media marketing.
• Experience in leading product launch campaigns: Demonstrated success in executing effective product launch strategies.

Benefits

• Competitive salary package
• Comprehensive health insurance
• Flexible working conditions
• Professional development opportunities

Company Culture

• Team Collaboration: We prioritize teamwork and encourage open communication to drive progress.
• Innovation: Creativity and innovative thinking are highly valued within our organization.
• Employee Growth: We are committed to providing growth opportunities for our team members.