Product Marketing Manager

Job Description

Join our vibrant team as a Product Marketing Manager in Johannesburg! We need an experienced marketer who can effectively translate product features into compelling benefits for our customers. You will work closely with product development and sales teams to align marketing initiatives and drive product adoption.

Responsibilities

• Craft and implement comprehensive marketing plans across various channels.
• Conduct competitive analysis and leverage insights to enhance product positioning.
• Collaborate on product development cycles ensuring market needs are met.
• Evaluate customer feedback to inform product improvements.
• Develop and manage budgets for marketing campaigns.
• Create marketing collateral, including brochures, emails, and online content.
• Utilize data analytics to refine marketing strategies.
• Engage in networking opportunities to promote brand visibility.
• Coordinate with advertising agencies for promotional activities.
• Present marketing strategies to upper management.

Requirements

Education

• Bachelor's degree in a relevant field
• MBA is an added advantage

Experience

• 5+ years of experience in product management or marketing

Technical Skills

• Social Media Marketing
• SEO/SEM

Soft Skills

• Leadership
• Creative Thinking

Certifications

• Inbound Marketing Certification
• Digital Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with Adobe Creative Suite: Skilled in using creative tools for developing marketing materials.
• Knowledge in UX/UI principles: Understanding of user experience and interface design principles.

Benefits

• Comprehensive medical and dental coverage
• Generous leave policy
• Career development opportunities
• Work-life balance initiatives

Company Culture

• Professional Growth: We support continuous professional development and training.
• Inclusivity: Diversity and inclusion are at the heart of our culture.
• Work Environment: We offer a supportive work environment encouraging open communication.