Product Marketing Manager

Job Description

Join our vibrant team as a Product Marketing Manager in Johannesburg! We need an experienced marketer who can effectively translate product features into compelling benefits for our customers. You will work closely with product development and sales teams to align marketing initiatives and drive product adoption.

Responsibilities

• Lead strategic marketing initiatives for new and existing products.
• Conduct in-depth customer analysis to identify relevant market trends.
• Establish partnerships to expand market reach.
• Utilize CRM tools to manage customer insights.
• Manage digital marketing initiatives, including social media and email campaigns.
• Monitor the effectiveness of marketing campaigns through KPIs.
• Facilitate training sessions on product features for the sales team.
• Develop promotional budgets and fund allocations.
• Initiate and measure brand awareness campaigns.
• Create relationships with key influencers in the industry.

Requirements

Education

• Bachelor's degree in a relevant field
• MBA is an added advantage

Experience

• 5+ years of experience in product management or marketing

Technical Skills

• Social Media Marketing
• SEO/SEM

Soft Skills

• Leadership
• Creative Thinking

Certifications

• Inbound Marketing Certification
• Digital Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with Adobe Creative Suite: Skilled in using creative tools for developing marketing materials.
• Knowledge in UX/UI principles: Understanding of user experience and interface design principles.

Benefits

• Comprehensive medical and dental coverage
• Generous leave policy
• Career development opportunities
• Work-life balance initiatives

Company Culture

• Professional Growth: We support continuous professional development and training.
• Inclusivity: Diversity and inclusion are at the heart of our culture.
• Work Environment: We offer a supportive work environment encouraging open communication.