Digital Marketing Specialist

Job Description

We're seeking a passionate Digital Marketing Specialist to join our team in Cape Town. You will play a crucial role in executing digital marketing campaigns, optimizing our online presence, and analyzing data to drive improvements. A knack for creativity combined with analytical skills will be key as you navigate through various digital channels like social media, email marketing, and SEO.

Responsibilities

• Conduct in-depth market research to inform marketing strategies.
• Administer online advertising campaigns and analyze results.
• Optimize user experience on digital platforms to boost engagement.
• Collaborate on creative projects to enhance brand storytelling.
• Manage relationships with influencers and partners.
• Establish benchmarks and performance metrics for digital marketing efforts.
• Support the development of the marketing budget and monitor expenses.
• Educate team members on digital marketing innovations and best practices.

Requirements

Education

• Bachelor's degree in related field with a focus on Digital Marketing

Experience

• 3-5 years of hands-on experience in digital marketing roles

Technical Skills

• PPC Advertising
• Content Management Systems

Soft Skills

• Project Management
• Teamwork

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Experience in video marketing: Knowledge of creating and promoting video content as part of marketing strategies.
• Familiarity with marketing automation tools: Experience in using platforms like HubSpot or Marketo.

Benefits

• Comprehensive medical aid plans
• Annual performance bonuses and incentives
• Work-life balance initiatives
• Training and professional certifications support

Company Culture

• Diversity and Inclusion: We value diverse perspectives and backgrounds, fostering an inclusive culture.
• Work-Life Balance: We prioritize balance, providing flexibility in working hours and remote work options.
• Community Engagement: We actively participate in local community initiatives and sustainability efforts.