PPC Campaign Manager

Job Description

We are searching for an experienced PPC Campaign Manager to lead our paid advertising initiatives. In this role, you will strategize, implement, and optimize PPC campaigns across various platforms, ensuring maximum ROI and client satisfaction. Your expertise will be vital to our team’s success, working closely with other marketing specialists to align strategies.

Responsibilities

• Lead the strategy and execution of paid search campaigns.
• Identify key performance indicators and set measurable goals.
• Collaborate with cross-functional teams to enhance overall marketing strategies.
• Ensure compliance with Google Ads policies and regulations.
• Optimize campaign targeting and audience segmentation.
• Conduct regular audits of PPC campaigns and suggest improvements.
• Develop and maintain strong relationships with clients.
• Conduct in-depth market research to inform PPC strategies.
• Participate in professional development to stay up-to-date with industry changes.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Additional certifications in PPC or digital marketing are a plus.

Experience

• 3+ years of hands-on experience managing PPC campaigns.

Technical Skills

• PPC Management
• SEO Knowledge

Soft Skills

• Strategic thinking
• Project Management

Certifications

• Facebook Blueprint Certification
• LinkedIn Ads Certification

Languages

• English: Fluent
• Afrikaans: Basic

Advantageous

• Proficient in using A/B testing tools: Experience in conducting A/B tests to optimize ad performance.
• Understanding of e-commerce platforms: Experience in managing PPC campaigns for e-commerce businesses.

Benefits

• Comprehensive medical and dental insurance
• Performance bonuses based on KPIs
• Remote work options available
• Access to training and development programs

Company Culture

• Inclusive Work Culture: We welcome individuals from all backgrounds and experiences, fostering a culture of inclusion.
• Work-Life Balance: We prioritize work-life balance, promoting a healthy lifestyle for our employees.
• Open Communication: We believe in transparent communication, ensuring everyone’s voice is heard.