Digital Marketing Specialist

Job Description

We are looking for a creative and data-driven Digital Marketing Specialist to join our team in Cape Town. You will be responsible for developing, executing, and optimizing digital marketing strategies to increase brand awareness and drive website traffic. The ideal candidate will have a strong understanding of SEO, PPC, and social media marketing.

Responsibilities

• Develop and implement effective digital marketing campaigns.
• Manage the organization's social media presence across platforms.
• Conduct keyword research and optimize website content for SEO.
• Analyze web traffic metrics and adjust strategies accordingly.
• Monitor campaign performance and provide reports for stakeholders.
• Stay updated with industry trends and emerging technologies.
• Collaborate with creative teams to develop engaging online content.
• Coordinate email marketing campaigns and nurture leads through the sales funnel.

Requirements

Education

• Bachelor's degree in Marketing or Communications

Experience

• 3-5 years of experience in digital marketing roles

Technical Skills

• Content Management Systems (CMS)
• Email Marketing

Soft Skills

• Project Management
• Adaptability

Certifications

• Digital Marketing Certified Associate (DMCA)

Languages

• English: Fluent

Advantageous

• Experience with marketing automation tools: Familiarity with platforms like HubSpot, Marketo, or similar.
• Knowledge of HTML/CSS for landing page updates: Basic understanding of web editing for optimizing landing pages.

Benefits

• Competitive salary with performance bonuses
• Medical aid and retirement benefits
• Flexible working hours with remote options
• Continuous professional development opportunities

Company Culture

• Innovation: We thrive on creativity, encouraging out-of-the-box thinking to solve challenging problems.
• Team Spirit: Collaboration is at our core, ensuring every voice contributes to our success.
• Diversity and Inclusion: We celebrate our differences and create a welcoming atmosphere for all.