Content Marketing Manager

Job Description

We are looking for an innovative Content Marketing Manager to join our dynamic team in Durban. You will be responsible for developing and executing content strategies that engage our target audience and enhance brand visibility. Ideal candidates will have a solid understanding of SEO, social media, and analytics, with a proven track record in driving successful content campaigns.

Responsibilities

• Create and oversee the execution of an annual content plan.
• Generate ideas for content that promote brand awareness and audience engagement.
• Edit and proofread content to ensure high standards and accuracy.
• Engage and respond to audience feedback and queries on social media.
• Analyze competitors' content strategies and suggest improvements.
• Host brainstorming sessions to foster creativity within the team.
• Coordinate with external vendors for graphics and multimedia content.
• Evaluate the effectiveness of campaigns through analysis and surveys.
• Ensure all content adheres to brand guidelines and voice.

Requirements

Education

• Bachelor's degree in Marketing or Communications, or equivalent experience
• Professional certifications in Digital Marketing is an advantage

Experience

• 3 - 5 years in managing content marketing strategies

Technical Skills

• Social Media Marketing
• Email Marketing

Soft Skills

• Analytical Skills
• Adaptability

Certifications

• Digital Marketing Institute Certification
• Content Marketing Institute Certification

Languages

• English: Fluent
• Afrikaans: Conversational

Advantageous

• Familiarity with video content creation: Ability to create and edit engaging video content for social platforms.
• Experience in developing marketing automation workflows: Knowledge of tools such as HubSpot or Mailchimp for automated campaigns.

Benefits

• Attractive salary package with incentives
• Comprehensive health and wellness programs
• Growth and career advancement opportunities
• Work-life balance initiatives

Company Culture

• Innovation: We are committed to innovation and continuously seeking new ways to enhance our services.
• Empowerment: We empower our team members to take initiative and drive projects forward.
• Supportive Environment: Our team thrives in a supportive environment, where every contribution is valued.