Public Relations Specialist

Job Description

We are seeking a passionate Public Relations Specialist to join our dynamic team in Cape Town. The successful candidate will manage our external communications, develop media strategies, and cultivate relationships with key stakeholders to promote our brand.

Responsibilities

• Craft engaging content for press releases, newsletters, and social media platforms.
• Build and maintain strong relationships with journalists and influencers.
• Measure and report on the effectiveness of PR campaigns.
• Assist in crisis communication and reputation management efforts.
• Coordinate communication efforts across various departments.

Requirements

Education

• Bachelor's degree in Public Relations, Marketing, or a related field
• Master's degree in Business Administration is preferred

Experience

• 4+ years of experience in a PR role, preferably in the tech industry

Technical Skills

• Digital Marketing
• Social Media Management

Soft Skills

• Creative Thinking
• Adaptability

Certifications

• Certified Public Relations Professional (CPRP)

Languages

• English: Fluent

Advantageous

• Experience with Analytics Tools: Familiarity with analytics tools to measure PR effectiveness.
• Knowledge of Event Planning: Experience in organizing promotional events and campaigns.

Benefits

• Comprehensive medical aid coverage
• Annual leave and sick leave
• Work-from-home options
• Support for professional training and certification

Company Culture

• Continuous Improvement: We value ongoing learning and opportunities for professional growth.
• Open Communication: Encouragement of transparent communication across all levels.