Digital Marketing Specialist

Job Description

Join us as a Digital Marketing Specialist where your key responsibilities will include developing innovative marketing strategies, managing social media platforms, and analysing performance metrics to boost our brand's visibility.

Responsibilities

• Craft compelling marketing campaigns that attract target audiences.
• Evaluate and report digital marketing performance against key performance indicators.
• Utilise analytics tools to gather insights and improve campaign performance.
• Work with influencers to enhance brand visibility.
• Create and manage promotional activities and online advertising.
• Participate in brainstorming sessions to generate innovative marketing ideas.

Requirements

Education

• Bachelor's degree in Marketing or related area
• Master's degree in Business Administration is a plus

Experience

• 4-6 years of experience in digital marketing roles

Technical Skills

• Marketing Automation Software
• Content Management Systems

Soft Skills

• Team Collaboration
• Time Management

Certifications

• Facebook Blueprint Certification
• Google Analytics Individual Qualification

Languages

• English: Fluent

Advantageous

• Experience in video marketing: Ability to create and manage video content for marketing campaigns.
• Familiarity with e-commerce platforms: Experience using platforms such as Shopify or WooCommerce for digital marketing.

Benefits

• Health, dental, and vision coverage
• Flexible work hours
• Employee training programs
• Work-from-home options

Company Culture

• Work-Life Balance: We prioritize a healthy work-life balance, offering flexible work arrangements.
• Continuous Growth: Our company promotes continuous learning and professional development.
• Diversity and Inclusion: We celebrate diversity and foster an inclusive culture where everyone feels valued.