Product Marketing Manager

Job Description

We are seeking a passionate Product Marketing Manager to lead our marketing initiatives from Pretoria. The individual will drive the marketing strategy, ensuring alignment with product development and sales goals to enhance product reach and customer engagement.

Responsibilities

• Design innovative marketing initiatives tailored to target demographics.
• Analyze sales data to refine marketing strategies and boost performance.
• Coordinate with digital marketing for online presence enhancement.
• Develop promotional content that enhances brand messaging and product positioning.
• Facilitate workshops and training sessions for sales staff about product features.
• Collaborate with external agencies to optimize marketing outputs.
• Implement feedback loops with the sales team to improve marketing effectiveness.
• Track and report the effectiveness of marketing activities with key performance indicators.
• Develop materials for sales enablement and training.
• Assist in the development of online and offline marketing collateral.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related discipline
• Master's degree preferred

Experience

• 5+ years in product marketing with a focus on digital strategies

Technical Skills

• Brand Management
• Content Creation

Soft Skills

• Creativity
• Interpersonal Skills

Languages

• English: Fluent

Advantageous

• Proficiency in SEO and SEM techniques: Understanding the principles of search engine optimization and marketing.
• Experience with analytics tools: Knowledge in using platforms like Google Analytics to gauge marketing effectiveness.

Benefits

• Competitive salary and bonuses
• Health insurance
• Flexible working hours
• Opportunity for remote work

Company Culture

• Innovation: We foster a culture of innovation, encouraging new ideas and solutions.
• Collaboration: Teamwork is at the heart of our success – we work together to achieve common goals.
• Diversity: We value diverse perspectives and backgrounds, creating an inclusive environment.