Digital Marketing Specialist

Job Description

We're on the hunt for a talented Digital Marketing Specialist to bolster our marketing efforts in Johannesburg. As part of our team, you will design and execute comprehensive marketing campaigns, manage social media strategies, and analyze performance metrics to optimize engagement.

Responsibilities

• Lead social media and content marketing initiatives.
• Conduct A/B testing for email campaigns and landing pages.
• Collaborate with the content team to create compelling blog posts and articles.
• Monitor website and social media analytics to identify growth opportunities.
• Cultivate relationships with influencers to expand brand reach.

Requirements

Education

• Bachelor's degree in Digital Marketing, Marketing, or related field
• Master's degree in Marketing or Business is preferred

Experience

• 4+ years of proven experience in a digital marketing role

Technical Skills

• Content Management Systems
• Email Marketing

Soft Skills

• Effective Communication
• Project Management

Certifications

• Google Analytics Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with marketing automation tools: Knowledge of platforms like HubSpot or Marketo for automating marketing campaigns.
• Strong network in the digital marketing community: Connections that can help promote brand visibility and partnerships.

Benefits

• Comprehensive benefits including dental and vision insurance
• Generous leave policy including annual and personal leave
• Employee assistance programs
• Regular team-building events and activities

Company Culture

• Continuous Learning: We provide opportunities for skill development and professional growth.
• Supportive Environment: Our culture fosters mutual support and respect among team members.
• Work-life Balance: We recognize the importance of a balanced life and flexible working arrangements.