Digital Marketing Specialist

Job Description

We are seeking a Digital Marketing Specialist to join our vibrant team in Durban. The successful candidate will develop and implement digital marketing strategies, focusing on driving traffic, generating leads, and increasing conversions. This role requires a knack for creativity and analytical skills to analyse campaign performance and optimize marketing efforts.

Responsibilities

• Utilize analytics tools to track and report on campaign results.
• Engage with online communities to enhance brand visibility.
• Organise online promotions and contests to boost engagement.
• Develop strategies for improving user experience on websites.
• Integrate new technologies to enhance marketing efforts.

Requirements

Education

• Bachelor's degree in Marketing, Communications or related field
• Certification in Digital Marketing is preferred

Experience

• 2+ years of experience in digital marketing roles

Technical Skills

• Email Marketing
• Content Management Systems (CMS)

Soft Skills

• Team Player
• Time Management

Certifications

• Google Analytics Individual Qualification

Languages

• English: Fluent

Advantageous

• Experience with video marketing: Knowledge of creating and promoting video content on social media platforms.
• Familiarity with CRM software: Experience using CRM tools to manage customer interactions.

Benefits

• Comprehensive health insurance coverage
• Flexible working hours and remote options
• Employee training and development programs
• Generous leave policies

Company Culture

• Flexibility: We promote a flexible working environment to accommodate various lifestyles.
• Continuous Learning: We provide ongoing training and opportunities for professional development.