Market Research Analyst

Job Description

As a Market Research Analyst, you will play a key role in deciphering market trends and consumer preferences. You will gather and analyze data, providing insights that influence business strategy. The ideal candidate will have a strong analytical mindset and a passion for data-driven decision-making.

Responsibilities

• Identify target audiences and conduct focus groups.
• Develop comprehensive reports summarizing research conclusions.
• Assist in product testing and evaluation based on consumer feedback.
• Support strategic planning initiatives with research insights.
• Stay updated on industry trends and innovations.
• Draft recommendations for product enhancements based on data analysis.

Requirements

Education

• Bachelor's degree in Economics or related field
• Master's degree is preferred

Experience

• 5+ years of experience in a research-focused role

Technical Skills

• SPSS
• Excel

Soft Skills

• Problem-solving
• Interpersonal Skills

Certifications

• Professional Researcher Certification (PRC)
• Certified Data Analyst

Languages

• English: Fluent

Advantageous

• Familiarity with CRM software: Experience using CRM tools for market analysis.
• Project management skills: Ability to manage research projects effectively.

Benefits

• Comprehensive medical aid
• Competitive salary package
• Paid time off
• Training and certification support

Company Culture

• Employee Recognition: We recognize and reward hard work and dedication.
• Work-Life Balance: We promote a healthy balance between work and personal life for our employees.
• Diversity and Inclusion: We are committed to fostering a diverse and inclusive workplace.