Digital Marketing Specialist

Job Description

We are eager to welcome a Digital Marketing Specialist to our Cape Town team. In this role, you'll devise and implement digital marketing strategies to boost our online presence and engagement. The ideal candidate will combine creativity with a solid understanding of digital marketing tools and metrics.

Responsibilities

• Formulate digital marketing campaigns aimed at brand growth.
• Manage social media profiles and generate engaging content.
• Oversee SEO strategies to improve website search rankings.
• Evaluate market trends and competitor strategies.
• Utilise Google Analytics for performance analysis.
• Optimise landing pages for increased conversion.
• Collaborate with external vendors for digital advertising.
• Assist in developing promotional materials for marketing campaigns.
• Monitor brand presence across all digital platforms.
• Conduct webinars and online events for client engagement.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field
• Digital Marketing certification is preferred

Experience

• 4+ years of experience in a digital marketing role

Technical Skills

• Email Marketing
• PPC Advertising

Soft Skills

• Project Management
• Interpersonal Skills

Certifications

• Facebook Blueprint Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Familiarity with CRM tools: Experience with CRM platforms for managing customer relationships.
• Understanding of mobile marketing: Knowledge of mobile marketing strategies and tactics.

Benefits

• Comprehensive health benefits
• Retirement savings plan
• Remote work options available
• Support for continuous learning and growth

Company Culture

• Diversity and Inclusion: We are committed to fostering a diverse workplace for all.
• Work-Life Balance: We prioritize a healthy work-life balance for our team members.