Digital Marketing Coordinator

Job Description

We're seeking a passionate Digital Marketing Coordinator to join our team in Cape Town. In this role, you will assist in developing and implementing marketing strategies that drive brand recognition, engagement, and lead generation. The ideal candidate will have a keen eye for detail and a solid understanding of digital marketing channels, including SEO, PPC, and social media.

Responsibilities

• Execute email marketing campaigns and manage subscriber lists.
• Develop relationships with influencers and partners for outreach.
• Optimize landing pages and user experience for conversion.
• Assist in budget management and resource allocation for marketing projects.
• Participate in brainstorming sessions and contribute creative ideas.
• Provide support for offline marketing initiatives as needed.

Requirements

Education

• Bachelor's or Master's degree in Marketing or a related field

Experience

• 3+ years of experience in digital marketing roles

Technical Skills

• PPC Advertising
• Content Management Systems (CMS)

Soft Skills

• Analytical Thinking
• Time Management

Advantageous

• Understanding of affiliate marketing strategies: Knowledge of leveraging affiliates for lead generation.
• Familiarity with video marketing techniques: Ability to create and edit video content for marketing purposes.

Benefits

• Comprehensive health coverage
• Performance bonuses based on team results
• Work-life balance initiatives
• Support for continuous education and certifications

Company Culture

• Diversity and Inclusion: We are committed to creating a diverse workplace that celebrates unique perspectives.
• Work-Life Balance: We promote a healthy work-life balance to support our employees' well-being.
• Community Engagement: We actively participate in community initiatives and volunteer opportunities.