Digital Marketing Specialist

Job Description

Join our Johannesburg office as a Digital Marketing Specialist, where you will have the opportunity to shape our digital strategy. You will work closely with our marketing team to create targeted campaigns, analyze performance metrics, and enhance our online presence. This position is ideal for someone who thrives in a fast-paced environment and has a passion for digital marketing.

Responsibilities

• Lead content marketing efforts to boost online presence.
• Create and manage schedules for marketing campaigns.
• Work on improving the customer conversion journey across digital channels.
• Analyze customer feedback and enhance marketing efforts based on insights.
• Develop a strategy for email marketing and manage databases.
• Implement and manage marketing automation tools.

Requirements

Education

• Bachelor's degree in Marketing or Communication
• Certification in Digital Marketing is a plus

Experience

• 3+ years of hands-on experience in similar role

Technical Skills

• PPC Campaign Management
• Social Media Advertising

Soft Skills

• Teamwork
• Strategic Planning

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with marketing automation software: Hands-on experience with tools like HubSpot or Mailchimp for campaign management.
• Basic graphic design skills: Familiarity with tools like Adobe Photoshop or Canva.

Benefits

• Comprehensive health, dental, and vision coverage
• Generous retirement plan with company matching contributions
• Remote work options available for suitable roles
• Ongoing personal and professional growth initiatives

Company Culture

• Growth: We support all employees in their personal and professional growth journeys.
• Respect: We foster a respectful environment conducive to effective teamwork.