Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist who can craft and execute engaging marketing campaigns tailored to our audience in Johannesburg. You'll work collaboratively to level up our digital touchpoints, track user engagement, and utilise SEO methodologies to improve visibility and conversion rates.

Responsibilities

• Lead the creation and execution of campaigns for new product launches.
• Identify target audiences through market research and adapt campaigns accordingly.
• Conduct digital advertising through Google Ads and social media platforms.
• Evaluate project effectiveness and suggest actionable improvements.
• Maintain relationships with media and advertising partners.
• Develop and manage marketing budgets for online campaigns.
• Oversee the organisation of marketing events and webinars.
• Utilize analytics tools to monitor website metrics and adjust strategies.
• Create and document standard operating procedures for marketing tasks.
• Facilitate training sessions for staff on digital marketing best practices.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree in Marketing is preferred

Experience

• 3-5 years of experience in a digital marketing role

Technical Skills

• Social Media Marketing
• Email Marketing

Soft Skills

• Team Collaboration
• Adaptability

Certifications

• Facebook Blueprint Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience with Influencer Marketing: Hands-on experience in collaborating with influencers for campaigns.
• Understanding of User Experience (UX): Knowledge of UX principles to inform marketing strategies.

Benefits

• Health insurance coverage
• Retirement savings plan with company contributions
• Support for ongoing education and training
• Open and inclusive workplace culture

Company Culture

• Continuous Learning: We invest in our team’s professional development and skills enhancement.
• Customer-Centric Focus: Our marketing strategies are designed with the customer in mind.
• Accountability: Employees are empowered to take ownership of their tasks and workflows.