Digital Marketing Specialist

Job Description

Are you a creative marketer? Join us in Durban as a Digital Marketing Specialist, where you'll spearhead online campaigns, manage social media presence, and analyze digital performance to streamline our marketing efforts and increase traffic.

Responsibilities

• Coordinate with external vendors on digital marketing initiatives.
• Implement A/B testing for email and landing pages to improve conversion rates.
• Maintain knowledge of trends in digital marketing and apply insights to strategies.
• Assist in the preparation of marketing budgets.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field

Experience

• 3+ years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics
• PPC Advertising
• Content Creation

Soft Skills

• Creative Thinking
• Communication Skills
• Analytical Skills

Certifications

• Google Analytics Certification
• Google Ads Certification

Languages

• English: Fluent
• Afrikaans: Intermediate

Advantageous

• Familiarity with email marketing platforms: Experience with platforms such as Mailchimp or HubSpot.
• Knowledge of graphic design: Basic skills in design tools like Adobe Creative Suite.

Benefits

• Competitive salary and performance bonuses
• Medical aid and retirement benefits
• Opportunity for professional development and training
• Flexible working hours

Company Culture

• Team Spirit: We value collaboration and encourage our employees to work together to achieve the best outcomes.
• Continuous Improvement: We believe in the continuous growth of our employees, offering opportunities for development and learning.
• Inclusive Environment: Our workplace culture promotes diversity and inclusion, ensuring that every voice is heard.