Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to join our team in Nelspruit. In this role, you will develop and implement effective marketing strategies to enhance our online presence. You will analyse market trends, manage social media accounts, and optimize SEO strategies to boost our brand visibility and engagement.

Responsibilities

• Design and implement comprehensive digital marketing strategies.
• Analyze and improve customer engagement through various channels.
• Conduct competitive analysis to identify opportunities.
• Run PPC campaigns and track their performance.
• Manage and optimize social media advertising.
• Create and edit marketing materials and content.
• Collaborate with team members to align marketing objectives.
• Provide insights and recommendations based on performance data.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field

Experience

• 2+ years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics
• Social Media Marketing

Soft Skills

• Creativity
• Analytical Skills

Certifications

• Google Digital Garage Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with PPC advertising: Knowledge of pay-per-click advertising strategies and platforms.
• Familiarity with email marketing tools: Experience using tools like Mailchimp or SendinBlue for email campaigns.

Benefits

• Competitive salary package
• Medical aid contributions
• Flexible working hours
• Opportunities for professional development

Company Culture

• Innovative Environment: We foster creativity and innovation in our marketing strategies.
• Team Collaboration: Collaboration is at the heart of our success, and we value team input.
• Work-Life Balance: We believe in supporting work-life balance for our employees.