Product Marketing Manager

Job Description

We are searching for a Product Marketing Manager to spearhead marketing initiatives in Port Elizabeth. The ideal candidate will possess robust marketing expertise, lead product launches, and collaborate with sales teams to ensure alignment with market trends and consumer needs.

Responsibilities

• Identify and segment target audiences for marketing initiatives.
• Oversee the creation of marketing materials, including brochures and digital content.
• Coordinate with external agencies for promotional activities.
• Maintain up-to-date knowledge of industry trends and product developments.
• Conduct surveys and focus groups to gather customer feedback.
• Prepare regular reports on marketing campaign performance and ROI.
• Foster relationships with key stakeholders in the industry.
• Assist in the development of product messaging and branding strategies.

Requirements

Education

• Bachelor's degree in Marketing, Business Administration, or related field
• Master's degree is preferred

Experience

• 5+ years of experience in product marketing or related field

Technical Skills

• Market Research
• Digital Marketing
• Content Creation

Soft Skills

• Analytical Thinking
• Communication
• Project Management

Certifications

• Certified Product Marketing Manager (CPMM)
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience with CRM software (e.g., Salesforce): Hands-on experience in managing customer relationships through CRM tools.
• Familiarity with SEO principles: Knowledge of SEO strategies to enhance product visibility online.

Benefits

• Competitive salary and performance bonuses
• Health and wellness benefits
• Professional development opportunities
• Flexible working hours

Company Culture

• Team Collaboration: We encourage teamwork and support among employees to foster a productive environment.
• Innovation Focus: Our culture values creative thinking and innovative solutions.
• Continuous Learning: We promote ongoing education and development for all team members.