SEO Specialist

Job Description

Looking for a skilled SEO Specialist to join our dynamic team in Cape Town. You will be responsible for conducting keyword research, optimizing content, and analyzing performance metrics to ensure our marketing efforts yield maximum results.

Responsibilities

• Research consumer insights to shape effective SEO strategies.
• Collaborate with web developers to resolve SEO issues.
• Track and report on keyword performance, rankings, and traffic.
• Optimize social media profiles in accordance with SEO best practices.
• Create documentation and project timelines for SEO campaigns.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field

Experience

• 3+ years of experience in SEO and digital marketing

Technical Skills

• SEO Tools (e.g., SEMrush, Moz)
• Google Analytics
• HTML/CSS

Soft Skills

• Analytical skills
• Communication skills

Certifications

• Google Analytics Certification
• SEO certification (e.g., HubSpot, Yoast)

Languages

• English: Fluent

Advantageous

• Experience with PPC campaigns: Understanding of pay-per-click advertising and its integration with SEO.
• Familiarity with social media platforms: Knowledge of how social media impacts SEO and audience engagement.

Benefits

• Competitive salary package
• Flexible working hours
• Opportunities for professional development
• Health and wellness programs

Company Culture

• Collaborative Environment: We value teamwork and a supportive atmosphere where every team member contributes.
• Passion for Growth: We are committed to the professional development of our team and encourage continuous learning.
• Transparency: We promote an open culture where ideas are shared freely and feedback is welcomed.