SEO Specialist

Job Description

We are seeking an SEO Specialist to join our vibrant team in Durban. The ideal candidate will be responsible for developing SEO strategies that boost organic traffic and enhance our brand's visibility on search engines. You will work closely with content creators and web developers to ensure optimal on-page and off-page SEO practices.

Responsibilities

• Create and manage link-building strategies to enhance site authority.
• Maintain current knowledge of SEO best practices and industry changes.
• Train and educate junior staff on SEO practices and strategies.
• Develop content strategies that align with SEO goals and target audience interests.
• Collaborate with developers to ensure technical SEO best practices are followed.

Requirements

Education

• Bachelor's degree in Marketing or Digital Media

Experience

• 4+ years of proven experience in SEO and content marketing

Technical Skills

• Data Analysis
• Keyword Research

Soft Skills

• Problem-solving
• Project Management

Certifications

• Certified Digital Marketing Professional

Languages

• English: Fluent

Advantageous

• Knowledge of local SEO best practices: Expertise in optimizing for local search and Google My Business.
• Experience with A/B testing: Knowledge in conducting A/B tests on landing pages to improve conversion rates.

Benefits

• Comprehensive health insurance
• Retirement savings plan with employer match
• Flexible working conditions
• Access to industry conferences and workshops

Company Culture

• Collaboration: We believe in collaboration as a key to success, working together as a cohesive unit.
• Continuous Learning: We encourage continuous learning and professional development to ensure our team stays at the forefront of the digital landscape.
• Community Engagement: We actively engage with the community and participate in local events to promote our brand.