SEO/SEM Specialist

Job Description

As an SEO/SEM Specialist, you will be responsible for driving our organic search results and managing our paid search campaigns. You will ideally possess deep knowledge of current SEO strategies and familiarity with various SEM tools and platforms.

Responsibilities

• Plan and implement SEO audits and track the impact of changes on rankings.
• Create PPC campaigns, manage budgets, and analyse spend performance.
• Work closely with the web development team to ensure SEO best practices.
• Advise on SEO-friendly website architecture and page structure.
• Develop landing pages for product promotions and campaigns.
• Train internal teams on best practices for SEO and SEM.
• Represent the company at industry events and conferences.

Requirements

Education

• Bachelor's degree in Business, Digital Marketing, or related field
• Advanced certifications in SEO/SEM or Digital Marketing are a plus

Experience

• 5+ years of experience in digital marketing, with a focus on SEO/SEM

Technical Skills

• Keyword Research Tools
• Social Media Advertising

Soft Skills

• Creativity
• Adaptability

Certifications

• Google Analytics Individual Qualification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with A/B testing: Proficiency in using A/B testing to optimize landing pages and ad campaigns.
• Familiarity with Content Management Systems: Knowledge of CMS platforms like WordPress or Shopify.

Benefits

• Comprehensive health insurance package
• Paid time off and holidays
• Support for professional training and certifications
• Great office environment and team culture

Company Culture

• Continuous Improvement: We are committed to continuous learning and improvement, both personally and professionally.
• Diversity: Valuing diverse perspectives and backgrounds to enrich our workplace.
• Work-Life Balance: Promoting a healthy work-life balance is essential for our team’s happiness.