Digital Marketing Specialist

Job Description

We are seeking a talented Digital Marketing Specialist to join our team in Pretoria. You will be responsible for developing and implementing marketing strategies that drive online presence and engagement. Your analytical skills will be vital in assessing campaign performance and optimizing for better results. If you are passionate about digital marketing and eager to make an impact, we want to hear from you!

Responsibilities

• Formulate and implement social media marketing strategies.
• Drive traffic to the company website through effective marketing techniques.
• Optimize email campaigns for higher open and conversion rates.
• Collaborate with the sales team to align marketing with sales goals.
• Maintain relationships with influencers and brand advocates.
• Develop landing pages for digital marketing campaigns.
• Analyze consumer behavior patterns through analytics tools.
• Engage in competitive analysis and suggest improvements.
• Create surveys to get customer feedback on digital experiences.
• Assist in organizing promotional events and conferences.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree in Marketing or related is a plus

Experience

• 4+ years of experience in digital marketing roles

Technical Skills

• PPC Management
• Lead Generation
• Web Design Basics

Soft Skills

• Time Management
• Negotiation Skills

Certifications

• Facebook Blueprint Certification
• Digital Marketing Certified Associate

Languages

• English: Fluent

Advantageous

• Experience with video marketing: Knowledge and experience with video content creation and promotion.
• Familiarity with marketing automation tools: Experience in using tools like Marketo or Mailchimp for automated campaigns.

Benefits

• Comprehensive health insurance
• Work-life balance initiatives
• Access to training and workshops
• Performance bonuses

Company Culture

• Innovation: We thrive on creativity and innovation, empowering our team members to think outside the box.
• Team Spirit: Collaboration is at the heart of our success, and we value input from every member of the team.
• Continuous Growth: We believe in lifelong learning and offer various opportunities for personal and professional development.