SEO Specialist

Job Description

We are on the lookout for an enthusiastic SEO Specialist to join our dynamic team in Cape Town. You will play a key role in enhancing our clients’ online visibility and driving organic traffic to their websites. If you are passionate about SEO and have a knack for staying ahead of the latest trends and algorithm updates, we want to hear from you.

Responsibilities

• Conduct comprehensive keyword research and analyses to create effective SEO strategies.
• Optimize existing website content and structure for better search visibility.
• Implement on-page and off-page SEO strategies to improve rankings.
• Monitor and report on SEO performance metrics using analytical tools.
• Work closely with content teams to create SEO-friendly content.
• Conduct competitor analysis and identify opportunities for improvement.
• Stay updated with the latest SEO trends and algorithm changes.
• Collaborate with web developers to ensure SEO best practices are implemented.
• Manage link-building activities and outreach strategies.
• Develop and manage SEO campaigns from inception through execution.

Requirements

Education

• Relevant degree in Digital Marketing or related field

Experience

• 2+ years of hands-on experience in SEO

Technical Skills

• CMS Platforms (e.g., WordPress, Shopify)
• Social Media Integration

Soft Skills

• Project Management
• Negotiation Skills

Certifications

• Moz SEO Essentials Certification

Languages

• English: Fluent

Advantageous

• Experience with PPC campaigns.: Knowledge in managing pay-per-click advertising campaigns across Google and social media.
• Familiarity with basic graphic design tools.: Proficiency in tools like Canva or Adobe Creative Suite is a plus.

Benefits

• Market-related salary package.
• Flexible working hours.
• Opportunity for remote work.
• Health and wellness benefits.

Company Culture

• Innovation: We encourage creative thinking and innovative solutions to meet our clients’ needs.
• Collaboration: We believe in teamwork and value contributions from every team member.
• Growth Mindset: We support personal and professional growth through ongoing training and mentorship.