SEO Specialist

Job Description

Looking for a proactive SEO Specialist to join our team. You’ll be tasked with improving our organic search performance, ensuring the website is optimized for the best user experience, and driving traffic through strategic link-building and content optimization.

Responsibilities

• Develop comprehensive SEO strategies to boost organic traffic.
• Conduct competitive analysis to identify opportunities for growth.
• Ensure all content is optimized for search engines while adhering to best practices.
• Evaluate site performance and develop recommendations for improvements.
• Engage in continuous learning to adapt to shifting market trends and technologies.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field

Experience

• 3+ years of experience in SEO or digital marketing

Technical Skills

• SEO Tools (e.g., Google Analytics, SEMrush)
• HTML/CSS

Soft Skills

• Analytical Skills
• Communication Skills

Certifications

• Google Analytics Certification
• SEO Certification from a recognized institution

Languages

• English: Fluent
• Afrikaans: Intermediate

Advantageous

• Experience with PPC campaigns: Familiarity with pay-per-click advertising and its integration with SEO strategies.
• Knowledge of local SEO: Experience in optimizing for local search results.

Benefits

• Competitive salary package
• Health and wellness benefits
• Flexible working hours and remote work options
• Opportunities for professional development

Company Culture

• Innovation: We encourage creative thinking and innovative approaches to problem-solving.
• Teamwork: A collaborative environment where everyone's input is valued.
• Growth Mindset: We believe in continuous learning and provide opportunities for professional growth.