Digital Marketing Specialist

Job Description

We are seeking a competent Digital Marketing Specialist to drive our online presence and engage our target audience. You will be responsible for developing and implementing effective digital marketing strategies using SEO, SEM, and social media marketing.

Responsibilities

• Collaborate with influencers to broaden reach and engagement.
• Utilise A/B testing to refine marketing strategies.
• Monitor competitors' digital activities and suggest improvements.
• Implement retargeting strategies to convert leads into customers.
• Attend relevant workshops and conferences to improve skills.
• Facilitate promotional events to strengthen brand awareness.
• Present marketing results and insights to management.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree is an advantage

Experience

• 5+ years of experience in digital marketing roles

Technical Skills

• Social Media Marketing
• Email Marketing

Soft Skills

• Creativity
• Attention to Detail

Certifications

• Facebook Blueprint Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Proficiency in Graphic Design Software: Experience with tools such as Adobe Creative Suite or Canva.
• Familiarity with Video Marketing: Understanding of video content creation and distribution.

Benefits

• Generous leave policies including annual and sick leave
• Access to training programs and workshops
• Work-life balance initiatives
• Evolving work culture focused on innovation

Company Culture

• Supportive Leadership: Leaders at Tech Innovations Inc. are approachable and supportive of employee development.
• Continuous Learning: We believe in ongoing education and skill development for all team members.
• Positive Impact: We strive to make a positive impact on our clients and the communities we serve.