SEO Specialist

Job Description

We are on the lookout for a passionate SEO Specialist to be part of our Durban-based team. This role involves keyword research, site audits, and executing on-page and off-page SEO tactics. If you are motivated by results and enjoy working in a collaborative environment, this may be the perfect opportunity for you.

Responsibilities

• Analyze website traffic and performance using tools like Google Analytics.
• Develop link-building strategies to enhance domain authority.
• Optimize existing content for improved SEO performance.
• Provide SEO insights during the web development process.
• Test and optimize landing pages for conversion rates.
• Collaborate with PPC teams to align organic and paid search efforts.
• Keep track of competitors' SEO strategies and market trends.
• Propose changes to website architecture, content, linking, and other factors.
• Assist in the training of other staff in SEO best practices.
• Draft SEO guidelines and maintain up-to-date documentation.

Requirements

Education

• Bachelor's degree in Marketing or related field
• Master's degree is a plus

Experience

• 5+ years in SEO and content marketing

Technical Skills

• Content Management Systems (CMS)
• HTML/CSS

Soft Skills

• Creativity
• Team Collaboration

Certifications

• HubSpot SEO Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience in e-commerce SEO: Knowledge of SEO practices specific to e-commerce platforms.
• Proficiency in using Google Search Console: Hands-on experience with Google Search Console for performance monitoring.

Benefits

• Health and wellness programs
• Annual performance bonuses
• Remote work days
• Company-sponsored training

Company Culture

• Team Collaboration: We value collaboration and communication among our team members, fostering a supportive work environment.
• Innovation: We encourage innovative thinking and empower our employees to bring fresh ideas.
• Diversity: Our diverse team is our strength, and we embrace different perspectives.