SEM Specialist - Cape Town - Digital Marketing

Job Description

Join our team as an SEM Specialist where you will manage and optimize PPC campaigns, strategize bidding techniques, and provide insights to improve online presence. A strong understanding of Google Ads and analytics tools will be paramount.

Responsibilities

• Create and manage PPC campaigns including targeting, ad copy, and budget management.
• Analyze performance data to identify opportunities for improvement.
• Conduct thorough keyword research to optimize SEM strategies.
• Collaborate closely with the content team for landing page optimizations.
• Provide regular reporting on campaign performance and strategic insights.
• Test and implement new ad formats and strategies as they become available.
• Educate team members on SEM techniques and approaches.

Requirements

Education

• Bachelor's degree in Marketing, Business, or a related field

Experience

• 3+ years of experience in search engine marketing and PPC management

Technical Skills

• Google Ads
• Analytics Tools
• SEO Knowledge

Soft Skills

• Analytical Skills
• Communication

Certifications

• Google Ads Certification
• Digital Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with social media advertising: Understanding of how to create ads on platforms like Facebook and Instagram.
• Familiarity with A/B testing: Experience in optimizing ad performance through A/B testing.

Benefits

• Comprehensive health and wellness benefits
• Generous leave policies
• A collaborative and supportive work environment
• Access to professional courses and training

Company Culture

• Innovation: Our culture thrives on creativity, encouraging out-of-box thinking and innovation.
• Team Collaboration: We believe in teamwork and fostering an environment where every voice is heard.
• Career Growth: We are committed to the personal and professional development of our team members.