Digital Marketing Specialist

Job Description

Join our dynamic team as a Digital Marketing Specialist where you'll play a vital role in enhancing our online presence. Your responsibilities will include managing end-to-end digital marketing efforts, creating informative and engaging content, utilizing analytics tools, and collaborating with cross-functional teams to achieve our marketing goals.

Responsibilities

• Strategize and implement effective PPC campaigns to drive traffic.
• Create and manage content calendars for social media platforms.
• Track and analyze campaign performance metrics to inform future marketing strategies.
• Coordinate with external vendors and partners for promotions.
• Organize and execute digital events and webinars.
• Collaborate with the sales team to align marketing efforts with sales goals.

Requirements

Education

• Bachelor's degree in Marketing, Business, or a related field
• Master's degree is an advantage

Experience

• 3+ years of experience in digital marketing or related field

Technical Skills

• SEO/SEM
• Social Media Marketing
• Google Analytics
• Content Creation

Soft Skills

• Creative thinking
• Analytical skills
• Excellent communication

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with email marketing platforms like Mailchimp or HubSpot: Hands-on experience in creating and managing email marketing campaigns.
• Familiarity with graphic design tools such as Adobe Creative Suite: Basic knowledge of graphic design principles for creating marketing materials.