SEO Specialist

Job Description

We are looking for an SEO Specialist to join our marketing team in Durban. The ideal candidate will have a solid understanding of various SEO strategies, analytics tools, and content marketing. Your role will be pivotal in boosting our organic traffic and improving our website's search engine rankings.

Responsibilities

• Conduct competitor analysis to identify gaps and opportunities.
• Optimize website architecture and internal linking structure.
• Implement effective local SEO strategies.
• Manage and promote the use of SEO tools and software.
• Create comprehensive reports on SEO performance and recommendations.
• Work closely with developers to implement technical SEO enhancements.

Requirements

Education

• Bachelor's degree in a related field

Experience

• 3+ years in digital marketing with a focus on SEO

Technical Skills

• Keyword Research
• Technical SEO

Soft Skills

• Problem Solving
• Team Collaboration

Certifications

• Certified Digital Marketing Professional

Languages

• English: Fluent

Advantageous

• Experience with social media marketing: Understanding of how social media impacts SEO and overall branding.
• Familiarity with user experience: Insights into how UX affects SEO performance.

Benefits

• Comprehensive health insurance
• Generous leave policy
• Remote work options available
• Team-building events and activities

Company Culture

• Growth Focus: We prioritize continuous learning and professional development.
• Work-Life Balance: We strive to maintain a healthy work-life balance for our employees.
• Employee Recognition: We value and recognize the contributions of our team members.