Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to join our Johannesburg team. The ideal candidate will have expertise in developing and implementing effective digital marketing strategies across various channels, including social media, email marketing, and search engine optimization. This role is perfect for someone who is results-driven and possesses a strong analytical mindset to track campaign performance and identify growth opportunities.

Responsibilities

• Design and execute digital marketing campaigns across various channels.
• Analyze consumer behavior and market trends.
• Measure and report on the effectiveness of campaigns.
• Coordinate with external agencies for content and marketing support.
• Enhance customer engagement through targeted marketing efforts.
• Create compelling landing pages and optimise for conversions.
• Manage and grow brand reputation online.
• Implement A/B testing to optimise campaigns and user experience.

Requirements

Education

• Bachelor's degree in Marketing, Business Administration, or related field

Experience

• 3-5 years of experience in a digital marketing role

Technical Skills

• PPC Advertising
• Content Management Systems

Soft Skills

• Project Management
• Time Management

Certifications

• Facebook Blueprint Certification
• Google Analytics Individual Qualification

Languages

• English: Fluent

Advantageous

• Familiarity with CRM platforms: Experience in managing customer relationships through CRM tools.
• Understanding of affiliate marketing: Knowledge of affiliate marketing strategies and best practices.

Benefits

• Comprehensive health insurance
• Performance bonuses
• Work-from-home options
• Employee training programs

Company Culture

• Continuous Improvement: We support ongoing training and personal development for our employees.
• Work-Life Balance: We prioritize a healthy work-life balance for all team members.
• Community Engagement: We actively participate in community initiatives and volunteer work.