Product Marketing Manager

Job Description

Looking for a driven Product Marketing Manager to elevate our product strategy in Pretoria. The successful candidate will be an expert in market trends, product positioning, and have a solid understanding of customer needs. You will work closely with sales and product development teams to ensure a cohesive approach to market launch.

Responsibilities

• Lead market analysis and identify growth opportunities for product lines.
• Design and execute promotional campaigns to boost sales and engagement.
• Ensure consistency in brand messaging across all channels.
• Synthesize customer feedback to inform product development and enhancements.
• Track key performance indicators to measure marketing success.
• Establish and maintain relationships with external partners and agencies.
• Provide training and support to the sales team on product features and benefits.
• Prepare detailed reports on marketing activities and market trends.

Requirements

Education

• Bachelor's degree in Marketing or Business
• Master's degree is a plus

Experience

• 6+ years of experience in product marketing or brand management

Technical Skills

• Content Marketing
• SEO/SEM

Soft Skills

• Creative Thinking
• Project Management

Certifications

• Certified Digital Marketing Professional (CDMP)
• Marketing Management Certification

Languages

• English: Fluent

Advantageous

• Knowledge of UX/UI design principles: Understanding of user experience and interface design principles.
• Experience with A/B testing: Experience in conducting A/B tests for marketing campaigns.

Benefits

• Comprehensive medical aid
• Performance bonuses based on KPIs
• Work-life balance initiatives
• Team building events and retreats

Company Culture

• Continuous Learning: We provide opportunities for team members to grow professionally through training and development.
• Work-Life Balance: Prioritizing balance between work and home life is key to our company culture.
• Supportive Atmosphere: Our workplace is supportive, where all voices are valued and heard.