Content Marketing Specialist

Job Description

We are seeking a skilled and dynamic Content Marketing Specialist to join our Pretoria team. In this role, you will be responsible for developing innovative content strategies that engage and inform our target audience. The ideal candidate should have a strong background in content creation, SEO, and social media management, with a knack for storytelling that resonates with diverse audiences.

Responsibilities

• Oversee the content calendar to ensure timely delivery of content.
• Implement A/B testing for content performance optimization.
• Support marketing initiatives by generating creative ideas for campaigns.
• Collaborate on cross-promotional marketing efforts with other teams.
• Evaluate website traffic and engagement metrics to enhance future content.
• Train and mentor junior content creators and interns.

Requirements

Education

• Bachelor's degree in English, Marketing, or related field

Experience

• 3+ years in digital marketing with a focus on content creation

Technical Skills

• Social Media Platforms
• Copywriting

Soft Skills

• Team Collaboration
• Analytical Skills

Certifications

• Content Marketing Institute Certification
• Social Media Management Certification

Languages

• English: Fluent

Advantageous

• Video content creation experience: Proficient in creating video content for social media and websites.
• Familiarity with PPC advertising: Understanding of pay-per-click advertising strategies.

Benefits

• Health and wellness programs
• Retirement savings plan with employer match
• Paid parental leave
• Casual dress policy

Company Culture

• Diversity and Inclusion: We value diverse perspectives and experiences to enhance our team culture.
• Supportive Leadership: Our leadership prioritizes employee feedback and well-being.
• Work-Life Balance: We promote healthy work-life balance through various initiatives.