Digital Marketing Specialist

Job Description

We are seeking a Digital Marketing Specialist to join our growing team in Johannesburg. The successful candidate will manage and execute marketing campaigns across various channels, monitor social media platforms, and provide actionable insights from data. You will play a key role in developing strategies to enhance brand visibility and engagement.

Responsibilities

• Design and implement PPC advertising strategies to maximize ROI.
• Track and analyze digital marketing performance metrics to drive improvements.
• Engage in continuous learning to stay updated with digital marketing trends.
• Coordinate with external partners and vendors for content creation and advertising.
• Prepare reports on digital marketing efforts and suggest enhancements.
• Aid in the development of marketing materials such as brochures and presentations.

Requirements

Education

• Bachelor's degree in Marketing, Business, or a similar field

Experience

• 3+ years of experience in digital marketing

Technical Skills

• PPC Advertising
• Content Management Systems (CMS)

Soft Skills

• Creativity
• Team Collaboration

Languages

• English: Fluent

Advantageous

• Experience in content creation and strategy: Strong background in creating engaging content across platforms.
• Knowledge of UX/UI principles: Understanding of user experience and interface design principles.

Benefits

• Comprehensive medical insurance
• Attractive salary structure along with bonus potential
• Regular training and personal development opportunities
• Work from home options available

Company Culture

• Team Collaboration: We prioritize collaboration across departments to ensure a cohesive approach to marketing.
• Continuous Learning: Employees are encouraged to pursue professional development to stay ahead in the industry.
• Work-Life Balance: We understand the importance of work-life balance and support our employees in achieving it.