Product Insights Lead

Job Description

We are on the lookout for a Product Insights Lead to steer our product marketing initiatives in Pretoria. This role involves analysing market trends, providing actionable insights, and collaborating closely with the product development teams. The ideal candidate will have a deep understanding of consumer behavior and strong analytical skills to drive data-driven decisions.

Responsibilities

• Lead market research efforts to identify new opportunities for product enhancements.
• Create briefs for marketing campaigns based on consumer insights.
• Support the development of marketing collateral by providing necessary data.
• Analyse customer feedback from various channels to drive product improvements.
• Facilitate workshops for cross-functional teams to align on consumer insights.
• Utilise analytics tools to track the effectiveness of marketing initiatives.
• Provide strategic recommendations based on data analysis.
• Ensure all product messaging is aligned with consumer insights.

Requirements

Education

• Bachelor's degree in Marketing, Business Administration or related field
• MBA is an advantage

Experience

• 5-7 years in product marketing with a focus on consumer insights

Technical Skills

• Statistical Analysis
• Digital Marketing Tools

Soft Skills

• Problem-solving
• Leadership

Languages

• English: Fluent
• Zulu: Conversational

Advantageous

• Experience in the tech industry: Prior experience in a technology-focused environment enhances candidacy.
• Project management experience: Ability to manage multiple projects and meet deadlines effectively.

Benefits

• Comprehensive healthcare coverage
• Retirement plan with matching contributions
• Professional development opportunities
• Team-building events and activities

Company Culture

• Inclusive Environment: We strive to create an inclusive space where everyone feels welcomed.
• Growth Mindset: We invest in our employees' growth and learning opportunities.
• Fun and Engaging: We believe in fostering a fun environment that keeps employees engaged and motivated.