Digital Marketing Specialist

Job Description

We are seeking a motivated Digital Marketing Specialist to join our Durban team. The successful candidate will play a key role in developing and executing online marketing strategies across various channels. This role involves optimizing our presence on social media, managing email campaigns, and leveraging analytics to drive results.

Responsibilities

• Oversee the execution of all digital marketing activities.
• Work closely with the sales team to align marketing strategies.
• Implement CRM strategies to enhance client relations.
• Manage online reputation and respond to customer inquiries.
• Collaborate with the content team to create engaging materials.
• Evaluate and select marketing tools and platforms.
• Organize and promote webinars or online events.
• Conduct competitor analysis to inform strategy development.
• Assist in budget management for marketing campaigns.
• Ensure compliance with digital marketing regulations.

Requirements

Education

• Bachelor's degree in Marketing, PR, or relevant field
• Master's degree in Marketing is a plus

Experience

• 5+ years of experience in digital marketing roles

Technical Skills

• PPC Advertising
• Content Creation

Soft Skills

• Project Management
• Team Leadership

Certifications

• Google Ads Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Knowledge of UX/UI principles: Understanding of user experience design principles to enhance campaign effectiveness.
• Familiarity with CRM tools: Experience with CRM systems for managing customer relationships.

Benefits

• Comprehensive health insurance coverage
• Annual performance bonuses
• Work from home options available
• Access to professional growth workshops

Company Culture

• Innovation: We foster creativity and welcome new ideas to drive our success forward.
• Employee Empowerment: We empower employees to take initiative and make impactful decisions.
• Work-Life Balance: Our company promotes work-life balance to ensure a healthy and productive workforce.