Product Marketing Manager

Job Description

We are seeking a skilled Product Marketing Manager to join our growing team in Johannesburg. The successful candidate will be responsible for developing and executing marketing strategies to elevate product awareness and drive adoption within the target market. They will collaborate with product development teams to ensure alignment between product features and market needs.

Responsibilities

• Lead the development of product positioning and messaging.
• Collaborate with product development to ensure customer needs are met.
• Oversee marketing campaign execution from inception to completion.
• Coordinate with stakeholders to create a seamless customer journey.
• Utilize data analytics to track marketing effectiveness and optimize strategies.
• Manage budgets for marketing projects and campaigns.
• Build relationships with external partners and vendors.
• Conduct workshops to educate internal teams on products.
• Present marketing strategies and results to senior management.
• Foster a culture of continuous improvement within the marketing team.