Product Marketing Manager

Job Description

We are seeking a skilled Product Marketing Manager to join our growing team in Johannesburg. The successful candidate will be responsible for developing and executing marketing strategies to elevate product awareness and drive adoption within the target market. They will collaborate with product development teams to ensure alignment between product features and market needs.

Responsibilities

• Create and execute comprehensive marketing plans to promote products.
• Work collaboratively with sales to align marketing efforts with sales goals.
• Analyze customer insights to inform product adjustments.
• Prepare and manage marketing budgets, monitoring expenses and ROI.
• Facilitate market research to better understand consumer behaviour.
• Identify key performance indicators to assess effectiveness of strategies.
• Develop relationships with influencers and key opinion leaders.
• Contribute to the development of product training for sales teams.
• Manage social media and online presence for product promotion.
• Keep updated on industry trends and competitor activities.