Digital Marketing Specialist

Job Description

We are looking for a skilled Digital Marketing Specialist to join our growing team in Johannesburg. You will play a crucial role in developing digital marketing strategies that drive brand awareness, engagement, and sales. The ideal candidate should have experience in SEO, PPC, and social media marketing.

Responsibilities

• Create engaging content tailored to specific audiences.
• Conduct keyword research and optimize website content.
• Collaborate with designers to produce visually appealing marketing materials.
• Identify growth opportunities through competitive analysis.
• Manage relationships with external vendors and agencies.
• Train junior team members on digital marketing best practices.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree or certification in Digital Marketing is preferred

Experience

• 3+ years of experience in digital marketing

Technical Skills

• Social Media Marketing
• Email Marketing

Soft Skills

• Teamwork
• Time Management

Certifications

• Google Analytics Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with marketing automation tools: Knowledge in utilizing marketing automation platforms for lead nurturing.
• Understanding of UX/UI principles: Basic knowledge of user experience and interface design to enhance digital campaigns.

Benefits

• Comprehensive health and wellness benefits
• Paid time off for holidays and vacations
• Work-life balance support programs
• Opportunities for further education and training

Company Culture

• Innovative Mindset: We encourage creative thinking and innovative approaches to marketing challenges.
• Supportive Teamwork: Our culture is centered around teamwork and support for each other’s growth.
• Work-Life Balance: We value your personal time and encourage a healthy work-life balance.