Digital Marketing Specialist

Job Description

We are seeking a creative and data-driven Digital Marketing Specialist to join our vibrant team in Johannesburg. The ideal candidate will be responsible for planning and executing online marketing strategies that engage customers and promote our brand.

Responsibilities

• Lead the development of innovative digital marketing initiatives.
• Track and report on digital marketing metrics and performance indicators.
• Manage email marketing campaigns and automate customer engagement.
• Conduct A/B testing on content and campaigns to optimize performance.
• Collaborate with cross-functional teams to align on marketing strategies.
• Ensure brand consistency across all digital channels.

Requirements

Education

• Bachelor's degree in Digital Marketing or related discipline

Experience

• 3+ years of experience in digital marketing with a focus on analytics

Technical Skills

• PPC Campaign Management
• Email Marketing Platforms

Soft Skills

• Analytical Thinking
• Adaptability

Certifications

• HubSpot Inbound Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Proficiency in Adobe Creative Suite: Ability to create visually appealing graphics and content.
• Experience in video marketing: Familiarity with video content creation for marketing use.

Benefits

• Comprehensive health insurance
• Performance bonuses
• Flexible working arrangements
• Professional development programs

Company Culture

• Inclusivity: We value diversity and ensure all voices are heard and appreciated.
• Work-Life Balance: We prioritize work-life balance, offering flexible hours and remote work options.
• Fun Environment: We believe in having fun while working hard to achieve our goals.