Digital Marketing Specialist

Job Description

We are seeking a creative and data-driven Digital Marketing Specialist to join our vibrant team in Johannesburg. The ideal candidate will be responsible for planning and executing online marketing strategies that engage customers and promote our brand.

Responsibilities

• Develop and implement effective digital marketing strategies to drive traffic and visibility.
• Manage and optimize paid advertising campaigns across various platforms.
• Conduct market research to identify trends and target audiences.
• Create engaging content for website, email campaigns, and social media.
• Monitor and analyze the performance of marketing campaigns and website analytics.
• Collaborate with the creative team to design visually appealing marketing materials.
• Enhance SEO strategies to increase organic website traffic.

Requirements

Education

• Bachelor's degree in Digital Marketing or related discipline

Experience

• 3+ years of experience in digital marketing with a focus on analytics

Technical Skills

• PPC Campaign Management
• Email Marketing Platforms

Soft Skills

• Analytical Thinking
• Adaptability

Certifications

• HubSpot Inbound Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience with Google AdWords: Familiarity with AdWords for effective digital advertising.
• Knowledge of WordPress: Understanding of WordPress for managing website content.

Benefits

• Medical aid coverage
• Bonus Incentives based on performance
• Flexible working hours
• Opportunities for growth and development

Company Culture

• Team Collaboration: We thrive on collaboration, sharing ideas, and supporting each other.
• Innovation: Our culture promotes creativity and out-of-the-box thinking.
• Professional Development: We support ongoing professional development to help you grow your skills.