Digital Marketing Specialist

Job Description

We are on the lookout for a Digital Marketing Specialist to join our vibrant team in Cape Town. The ideal candidate will have a strong background in digital marketing strategies, particularly in SEO, PPC, and social media marketing. This role involves developing and executing comprehensive marketing campaigns to drive engagement and bolster our online presence.

Responsibilities

• Execute comprehensive digital marketing campaigns with a focus on ROI.
• Perform keyword research and optimize website content for search engines.
• Monitor and improve PPC campaigns for maximum effectiveness.
• Evaluate competitor strategies and adjust marketing plans accordingly.
• Collaborate with designers to create visually appealing digital assets.
• Develop analytics reports to assess marketing effectiveness.
• Plan and execute social media content calendar.
• Provide insights to improve user experience on digital platforms.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field

Experience

• 3+ years of experience in digital marketing

Technical Skills

• SEO
• Google Ads
• Social Media Marketing

Soft Skills

• Analytical Skills
• Creative Thinking
• Communication

Certifications

• Google Analytics Certification
• Digital Marketing Certification from a recognized body

Languages

• English: Fluent

Advantageous

• Experience with email marketing platforms like Mailchimp or HubSpot: Experience in designing and executing email marketing campaigns.
• Knowledge of HTML/CSS: Basic understanding of HTML/CSS for editing website content.

Benefits

• Competitive salary with performance bonuses
• Health and wellness benefits
• Flexible working hours
• Opportunities for professional development

Company Culture

• Team Collaboration: We promote a culture of collaboration where everyone's input is valued.
• Continuous Improvement: We strive for excellence and constantly seek opportunities to improve.
• Diversity and Inclusion: We celebrate diversity and are committed to creating an inclusive environment.