Digital Marketing Specialist

Job Description

We are seeking a skilled Digital Marketing Specialist to join our dynamic team in Port Elizabeth. The ideal candidate will be proficient in creating and executing digital marketing strategies, with a strong emphasis on SEO, content marketing, and social media management. You will play a pivotal role in enhancing our online presence and driving engagement across various platforms.

Responsibilities

• Oversee the development of marketing content that aligns with our brand.
• Execute paid advertising campaigns on social media and search engines.
• Collaborate with external agencies and partners to enhance outreach strategies.
• Monitor and answer customer inquiries on social media platforms.
• Develop and manage budgets for digital marketing initiatives.

Requirements

Education

• Bachelor's degree in Digital Marketing or Business
• Certification in Google Ads is a plus.

Experience

• 3-5 years of experience in similar roles

Technical Skills

• PPC Campaigns
• Email Marketing

Soft Skills

• Teamwork
• Project Management

Languages

• English: Fluent

Advantageous

• Experience with email marketing platforms: Hands-on experience with platforms like Mailchimp or HubSpot.
• Understanding of UX/UI principles: Basic knowledge of user experience and interface design principles.

Benefits

• Comprehensive health benefits and retirement savings plan
• Flexible hours with the possibility of remote work
• Professional growth and training opportunities
• Access to wellness programs

Company Culture

• Inclusivity: Our workplace welcomes diverse perspectives and fosters an inclusive environment.
• Supportive Leadership: Management emphasizes support for employees’ wellbeing and development.
• Work-Life Balance: We promote a healthy work-life balance to ensure employee satisfaction.