Advertising Strategist

Job Description

We are on the lookout for a passionate Advertising Strategist in Durban to lead our advertising efforts. You will strategize, create, and execute campaigns that promote awareness and drive sales for various clients. Ideal candidates will have a knack for storytelling and a deep understanding of digital marketing trends.

Responsibilities

• Craft marketing strategies that resonate with our clients’ target audience.
• Monitor and evaluate the effectiveness of advertising campaigns.
• Coordinate with designers and writers to generate compelling content.
• Research competitor advertising and analyze market trends.
• Drive brand awareness and ensure messaging aligns with brand identity.
• Organize and lead training sessions for junior team members.
• Develop and manage advertising budgets efficiently.
• Foster collaborations with external partners and media outlets.
• Assist in the onboarding process of new clients by understanding their advertising needs.

Requirements

Education

• Bachelor's degree in Marketing, Advertising, or related field
• Master's preferred

Experience

• 3+ years of experience in advertising or marketing roles

Technical Skills

• Digital Marketing
• SEO/SEM

Soft Skills

• Creative Thinking
• Effective Communication

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Knowledge of social media advertising platforms: Familiarity with platforms like Facebook, Instagram, and Twitter.
• Experience with data analytics tools: Ability to interpret data and draw actionable insights.

Benefits

• Competitive salary with performance bonuses
• Health and wellness benefits
• Paid time off and holiday leave
• Opportunities for professional development

Company Culture

• Creativity: We encourage creative thinking and innovation in all endeavors.
• Collaboration: Our team thrives on collaboration and support across departments.
• Professional Growth: We nurture talent and offer opportunities for growth.