Digital Marketing Specialist

Job Description

Join Premier Digital Solutions as a Digital Marketing Specialist in Johannesburg. In this role, you will spearhead campaigns, optimize online engagement, and enhance brand visibility. We seek an innovative thinker with a knack for digital trends, ready to make a significant impact in our team.

Responsibilities

• Lead the development and management of the company’s online presence and brand voice.
• Implement email marketing strategies to nurture leads and build customer loyalty.
• Optimize website content and landing pages for improved conversion rates.
• Develop and maintain a content calendar for social media channels.
• Collaborate with sales and customer service teams to ensure a cohesive brand experience.
• Measure and report on campaign performance against goals to drive continuous improvement.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field

Experience

• 3-5 years of hands-on experience in digital marketing

Technical Skills

• PPC Management
• Email Marketing

Soft Skills

• Project Management
• Negotiation

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience in e-commerce marketing: Proven track record in driving sales through e-commerce platforms.
• Familiarity with video marketing: Experience in creating and optimizing video content for campaigns.

Benefits

• Attractive performance bonuses
• Comprehensive health insurance
• Team-building events and activities
• Support for continuous learning and development

Company Culture

• Inclusivity: We value diversity and are committed to creating an inclusive environment for everyone.
• Work-Life Balance: We promote a healthy work-life balance to ensure our team members thrive personally and professionally.
• Passion for Excellence: We strive for excellence in everything we do and are passionate about achieving great results.